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Formulate and agree the strategy, timings and content of external communications |
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Achieve effective external communication of Client's vision and business strategy through a co-ordinated and planned media relations programme |
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Establish and develop the desired profile for Client within agreed target markets and audiences |
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Capitalise on major achievements, developments and direction. Publicise successes such as client wins and case studies |
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Proactively generate and sell the messages to the media |
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Maintain and prioritise the target publications list and a forward features diary |
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Write press releases and detailed editors’ notes (to be used for background briefing and positioning) |
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Arrange one-to-one interviews with the media |