Based in London, Moonlight provides full media relations, public relations and marketing support for companies that develop technology used in wholesale financial markets. Our team has a strong background in those markets, meaning that not only do we understand our clients’ business needs, we understand their clients’ business needs, giving us the ability to communicate clients’ messages to their market in the most effective manner.

We work closely with clients to create and refine a consistent corporate message. Because media and public relations is only part of the overall marketing mix, we offer a full range of marketing services: in some cases clients use us as an outsourced marketing department.

Creating a dialogue with the target audience and establishing a reputation has to result in tangible benefits to the organisation. If a company has a good reputation the evidence is that people are:

More likely to buy its products
More likely to try its new products
More likely to believe its advertising
More likely to want to work for it

At Moonlight Media we believe that planning and structure are vital to the success of a campaign. In working with clients, we employ a methodology that allows us to measure our activities against pre-defined milestones – and allows our clients to quantify our results against their goals.

A key difference in the Moonlight approach is that we have worked to establish good working relationships with the media. By understanding their needs we are able to provide demonstrable relationships with editors and journalists at key publications to the mutual benefit of our clients and the press.