“I’m probably going to regret asking this now,” said my husband with his face full of shaving cream in front of the bathroom mirror one morning, “but what do you do at work other than write press releases?” Naturally, I was only too happy to enlighten him, especially since I have heard a few very strange comments about PR a few weeks earlier. One was from another PR consultant, who claimed that it is impossible to explain what PR really is. Well, if that is the case I think he’s in the wrong business. A common misunderstanding The other comment was from a well-educated lady, who tried to con
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Welcome to John's Briefcase
John’s briefcase is where we keep all the work which we’re really proud of. From pieces in the Financial Times to more specific trade publications, all of the coverage achieved here has been as a result of proactive pitching from the Moonlighters.
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