“I’m probably going to regret asking this now,” said my husband with his face full of shaving cream in front of the bathroom mirror one morning, “but what do you do at work other than write press releases?” Naturally, I was only too happy to enlighten him, especially since I have heard a few very strange comments about PR a few weeks earlier. One was from another PR consultant, who claimed that it is impossible to explain what PR really is. Well, if that is the case I think he’s in the wrong business. A common misunderstanding The other comment was from a well-educated lady, who tried to con